Interface[s] Montréal

duration: 28:24

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About this demo-conference

[In French]

Mr. Delagrave opened the series of presentations by stating that we must change our attitudes with regards to new communications technologies and even question our traditional thought processes, and we must do so quickly. A significant part of this process must be done using current media vehicles which, following their computerisation, must now adapt to the massive shift towards the Internet currently affecting all aspects of our society.

Speaking on the topic of exponential marketing:
“Media vehicles are no longer the same; they are more and more interactive, and require an ever increasing level of consumer participation. Consumers now expect to be reached when and where they want and with the message they wish to receive. The era of the intrusive message environment is over and done.”

Pierre Delagrave – PRESIDENT, COSSETTE MEDIA AND FJORD INTERACTIVE MARKETING + TECHNOLOGY