[In French]
For Ollie Sykes, the new Nintendo DS console has created a genuine revolution in the video gaming industry. The high performance and quality of graphics are no longer the only indicators of quality relating to video game consoles portability has become the latest and most important feature.
“Casual games have been enjoying somewhat of a resurgence of late and I believe this has added to the DS’s popularity. Because of its emphasis on casual play, anything between 2 to 15 minutes is ideal for playing on the DS, people are now gaming on-the-go. [...] People just want to play and have a satisfying and meaningful experience. [...] What does this mean in terms of mobility? It means that more people than ever own a portable gaming device and we’ve tapped into new never-seen-before demographics. “
Ollie Sykes – Creative Director, DC-Studios Montreal
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