Interface[s] Montréal

Digital Animation

Louis-Martin Duval

Groupe Image Buzz / Buzz Lab

Experiential Design – The new branding experience

View the presentation [In French]

The objective of experiential design is to create a physical environment whereby a product or concept is highlighted by immersing the client-spectator in a space that helps the person live out an alternate reality of the product or concept. As a result, the highlighting of brand attributes is no longer limited to an overview of product features, as seductive as they may be, but is conveyed through a comprehensive sensory experience. And where aesthetic product attributes – the product’s physical and emotive advantages – are accentuated through a multidisciplinary approach comprising graphic design, 3D animation, compositing, architecture, interior design and sound design, in order to provide you with a new branding experience.

Louis-Martin Duval is Creative Director at Buzz Lab, the design arm of the Buzz Image Group, where he currently works designing advertisements, broadcast openings and set designs for Canadian and American markets. He is also in charge of creating and designing visual identities for television networks such as The Movie Network and Teletoon. A multidisciplinary designer with extensive experience in broadcast design, Mr. Duval worked at an advertising firm until 1995 when he left to become founding partner in a company specialising in Web and CD-ROM solutions for the advertising market. In 1997, in order to respond to the needs of a rapidly expanding market, the company changed its name to Secteur 3 Broadcast Design; where he worked on projects for clients such as Bell, Budweiser, Volkswagen, Toyota, National Geographic and Astral Media, and where he received several design awards. His experience and his passion for design and scenography, his desire to experience design in all its forms, his never-ending research into new dissemination media and his in-depth knowledge of the advertising market have led him to explore what some are calling experiential design.