Interface[s] Montréal

Workshop 1

Fady Atallah

Président, BlueSponge

Mutation of Media Content – Content 2.0 (or is it 3.0? 4.0?)

View the presentation [In French]

Producing content in times of mobility, social networking, user-generated content and the omni-presence of brands

Now that the deployment of broadband has reached maturity in industrialised nations, technological and social paradigms for the consumption of digital content are shifting once again; and fundamentally challenging producers [particularly those involved in interactive media] from concept to revenue models. A few reflections…

As Cofounder of BlueSponge, Fady is in charge of the Company’s Business Development and New Media operations. Fady explores the different facets of the interactive experience by working closely with a tightly-knit team of artists, scriptwriters, designers, video artists, technologists and partners. With his experience with content creators, Fady proposes to his clients and partners interactive content environments that explore the nature of new media, proposing dynamic rich content experiences, where entertainment, information, and business models meet.